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The Landscape Report

consumer Behaviour

The Landscape Report is updated annually and aims to identify and track key trends in the South African marketplace.

It combines information, statistics and predictions for marketers and strategists to use as planning tools when formulating a marketing strategy. The presentation includes overviews of the economy, crime, formal and informal retail as well as financial and telecommunications facts. It also looks at demographics, education, HIV/AIDS and tourism.

The Landscape Report is available free of charge to companies who are members of the UCT Unilever Institute.

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